What is the TOWS Matrix? Definition, example and template.
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The TOWS Matrix is a relatively simple tool for generating strategic options. By using it, you can look intelligently at how you can best take advantage of the opportunities open to you, at the same time that you minimize the impact of weaknesses and protect yourself against threats. Used after detailed analysis of your threats, opportunities, strength and weaknesses, it helps you consider how.
Decision Matrix Analysis enables you to make a rational decision from a number of similar options. It is best to use the tool when the options look fairly similar to each other yet you want to objectively decide which is the best option. By using the tool you ensure all important factors have been considered before an option is selected, and thus the tool prevents you from potentially jumping.
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The two most popular methods to analyze a company’s portfolio are the Boston-Consulting-Group Matrix and the General-Electric Matrix (GE-Matrix). Although the GE-Matrix is considered to be more sophisticated, it is criticized for its methodology and the lack of clear guidelines for implementing strategies afterwards (Fyall and Garrod 2005, p. 77f.). Therefore, the BCG-Matrix will be applied.
Generally, your response will be the end of your essay, but you may include your response throughout the paper as you select what to summarize and analyze. Your response will also be evident to the reader by the tone that you use and the words you select to talk about the article and writer. However, your response in the conclusion will be more direct and specific. It will use the information.