Investigating the Factors Affecting On-line Shopping.
FACTORS INFLUENCING THE CHOICE TO SHOP ONLINE: A PSYCHOLOGICAL STUDY IN A SOUTH AFRICAN CONTEXT By MARAY DE SWARDT submitted in accordance with the requirements for the degree of MASTER OF ARTS IN RESEARCH PSYCHOLOGY in the department of PSYCHOLOGY at the UNIVERSITY OF PRETORIA SUPERVISOR: DR C. WAGNER 2008.
Online shopping is the consumers shopping behavior to shop online. The people who find it easy to use, useful and enjoyable can accept online shopping. Technology acceptance model is used to understand the variables that affect online shopping. These variables are perceived usefulness, perceived ease of use and perceived enjoyment.
The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing.
Online shopping is a growing area of technology. Establishing a store on the Internet, allows for retailers to expand their market and reach out to consumers who may not otherwise visit the physical store. The convenience of online shopping is the main attraction for the consumers. Unique online payment systems offer easy and safe purchasing.
Further, the thesis will focus on a specific consumer segment, i.e. students. The reason for choosing students is explained in section 3.1. 1.2 Problem The Internet explosion has shifted some of the traditional shopping to the online shopping environment. The Internet has also divided consumers into two distinctively characterised.
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Online Shopping Is Better Than Offline Shopping Last updated: August 9, 2017 In recent years, the online shopping industry has absolutely exploded, to the point that there are now many people who will only buy new products online.